after months of secret planning and development, the revitalised andrewBlake real estate brand was revealed to management and staff at a very special event at avalon cinema on monday, february 7th.
the international brand consultancy, Mindshelf, was retained by andrew and melinda blake to develop their existing brand in a way that better reflected the growing organisation and the geographic area it is now actively involved in.
Ross Smith, CEO of Mindshelf who has personally steered the re-branding project for more than twelve months said, “the andrewBlake brand is one of the most rewarding and exciting brand progression projects we’ve worked on in the past ten years. the brand now has enormous energy and visual recall, giving it the capacity to quickly become recognised as the leading real estate brand locally and regionally.”
andrew blake, principal of the firm summed up the “refreshed” brand by saying, “we have always been very proud of our firm and always believed that we hold a unique position in the northern beaches real estate market. the brand progression project builds on the past successes of andrewBlake real estate and positions us in a very compelling and powerful way. we’re excited, our staff are excited and clients who have already seen the new brand are talking about it in a very positive way!”